Vriddhi Movement

Build Your Own Food Brand. Become a Foodpreneur.

The Vriddhi Movement by Desi Mealz is a bold initiative to empower the next generation of food entrepreneurs across India and beyond.

Whether you're a dreamer with a recipe idea, a side-hustler ready to build your own food label, or someone who’s been waiting for the right path into the FMCG world — Vriddhi is your launchpad.

What Is Vriddhi?

Vriddhi means growth — in mindset, money, and mission.

This is a guided journey to help you start and scale your food product business — from idea to packaging, licensing to launch, and from your first sale to sustainable success.

You don’t need a commercial kitchen or MBA. Just a clear plan, the right tools, and mentorship — that's what Vriddhi delivers.

Who Is It For?

Aspiring foodpreneurs who want to launch their own brand

Small business owners looking to upgrade or expand

Home-based creators ready to go commercial

Anyone dreaming of starting a food company

What Will You Learn & Do?

Through a mix of on-demand content, live sessions, and mentorship, you’ll:

Identify your best-fit food product idea
Craft a strong brand identity
Understand FSSAI, labeling, packaging, pricing
Connect with vendors, designers & manufacturers
Launch without guesswork
Get your first customers & recurring revenue

What Makes Vriddhi Different?

100% action-oriented: We don’t teach theory. We help you launch.

Built by a brand that has sold 10M+ units worldwide.

Step-by-step shortcuts from 12+ years of food industry experience.

Inclusive: Open to all — students, pros, freelancers, retirees.

Ready to Grow with Vriddhi?

This is more than a course. It's your gateway to building a real, profitable, purpose-driven food brand.

Join the Vriddhi Movement

Payment Accepts: payment

Shopping Cart

Welcome to Desi Mealz & Vriddhi Movement!