A Brand Inspired by Love
Color coordinated outfits, toiletries, passport, money – just some of the many things every person travelling abroad carries along. When you’re travelling for a holiday, you may want to travel light and stick to the basics. But, if you know you’re going to be away for a few years, the story can be quite different.
When you know you’re going to be abroad for a few years, things that remind you of home are as important as your clothes. So, what do most people carry- a bottle of homemade masala, a few packets of papads and of course pickles!
In 2013, when Niketa left for her MBA in Germany, she went beyond this. Worried about how her daughter would get healthy, wholesome meals, Ms. Vasnad created ready-to-eat versions of Niketa’s favorite foods for her to carry along.
And thus, was born the idea for Desimealz.
Desimealz was established as a company for wholesome ready-to-eat food. The company was set up as a home-based company.For the first year,the brand offered 6 SKUs.
We made our products more accessible to the market. Major QSR chains started carrying the Desimealz product range.
We were QMS certified and awarded the ISO 9001-2015 certification. This was also the year we executed our first export order.
Our customers abroad got another reason to be happy! We started selling our product range internationally.
The People Behind Desimealz
Desimealz has a mother-daughter team at its core, Ms. Sunitha Vasnad and Ms. Niketa S.S.
Niketa holds an MBA in Entrepreneurship. Her MBA program was split between India and Germany. Post-graduation, her entrepreneurial spirit paired with a passion for food powered the drive to set up her first entrepreneurial venture- Desimealz.
Ms. Sunitha Vasnad is the curator of the Desimealz flavors. Her love for food stems from her childhood when she cooked alongside her mother. But, this is not her only talent. She holds a BA in literature and through her multi-faceted experiences has more knowledge than any MBA could offer. Before founding Desimealz with her daughter, Ms. Vasnad spent almost 20 years working in varied industries. Today, Ms. Vasnad is responsible for creating new flavors and structuring recipes for Desimealz. She also has the final word on quality management.
Desimealz is a 100% women-centric organization. We focus on employing underprivileged women and helping them become self-sufficient. Every woman on our team is uniquely skilled. We hope one day to empower at least 1 lakh women to become financially independent.